Almo Nature - Launching a New Product Line
Almo Nature - Launching a New Product Line
Almo Nature is a non-profit pet food brand generating over $120M in annual revenue across Europe and North America. I worked on the North American go-to-market launch of a new product line, focusing on building early awareness, validating product positioning, and driving initial customer acquisition through digital channels.
Almo Nature is a non-profit pet food brand generating over $120M in annual revenue across Europe and North America. I worked on the North American go-to-market launch of a new product line, focusing on building early awareness, validating product positioning, and driving initial customer acquisition through digital channels.
Category
Category
Product Marketing
Product Marketing
Services
Services
GTM Strategy & Acquisition
GTM Strategy & Acquisition
Client
Client
Almo Nature (North America)
Almo Nature (North America)
Year
Year
2024
2024
We kicked off the North American launch by taking the strategy that worked in Europe and adapting it for a new market. We focused on health-conscious pet owners, who value natural ingredients and ethical sourcing. From there, we shaped our messaging around “All profits to the planet”, highlighting that every purchase supports nature initiatives.
We positioned Almo Nature as a premium, socially responsible choice and mapped out digital channels (social, email, and influencer partnerships) to get the product in front of the right people and start building traction.
We kicked off the North American launch by taking the strategy that worked in Europe and adapting it for a new market. We focused on health-conscious pet owners, who value natural ingredients and ethical sourcing. From there, we shaped our messaging around “All profits to the planet”, highlighting that every purchase supports nature initiatives.
We positioned Almo Nature as a premium, socially responsible choice and mapped out digital channels (social, email, and influencer partnerships) to get the product in front of the right people and start building traction.
Pre-launch, we focused on building momentum. We ran free trial and UGC-focused campaigns through Meta ads, driving sign-ups to our email list and warming up the audience ahead of launch. In parallel, we combined paid and organic social to expand reach and make sure the product landed in front of the right people at the right moment.
Pre-launch, we focused on building momentum. We ran free trial and UGC-focused campaigns through Meta ads, driving sign-ups to our email list and warming up the audience ahead of launch. In parallel, we combined paid and organic social to expand reach and make sure the product landed in front of the right people at the right moment.
Our campaign surpassed targets, delivering 15,000+ qualified email sign-ups, strong UGC engagement, and efficient acquisition costs across Meta. Early performance validated both the targeting strategy and creative direction.
Our campaign surpassed targets, delivering 15,000+ qualified email sign-ups, strong UGC engagement, and efficient acquisition costs across Meta. Early performance validated both the targeting strategy and creative direction.
