DENVO - Acquiring B2B Parternships & Talent
DENVO - Acquiring B2B Parternships & Talent
I led marketing at DENVO, a financial and mortgage group, for over a year. During that time, we grew rapidly, closing over $100 million in mortgages and ranking 11th nationally in Canada. With that growth came two key challenges: sustaining enough partner referrals to match our expansion, and attracting high-quality talent.
I led marketing at DENVO, a financial and mortgage group, for over a year. During that time, we grew rapidly, closing over $100 million in mortgages and ranking 11th nationally in Canada. With that growth came two key challenges: sustaining enough partner referrals to match our expansion, and attracting high-quality talent.
Category
Category
B2B Marketing
B2B Marketing
Services
Services
Partner & Talent Acquisition
Partner & Talent Acquisition
Client
Client
DENVO
DENVO
Year
Year
2025
2025
As DENVO scaled rapidly, we needed top-tier brokers to support growth while maintaining high service standards. To attract the right talent, we explored several strategies, including paid acquisition campaigns and B2B outreach.
I led Meta and LinkedIn campaigns, designing our funnels, managing ads, and navigating platform-specific hiring restrictions. These ACQ and RET campaigns generated dozens of qualified leads at an average CPL of $13.87, helping us fill local broker roles.
As DENVO scaled rapidly, we needed top-tier brokers to support growth while maintaining high service standards. To attract the right talent, we explored several strategies, including paid acquisition campaigns and B2B outreach.
I led Meta and LinkedIn campaigns, designing our funnels, managing ads, and navigating platform-specific hiring restrictions. These ACQ and RET campaigns generated dozens of qualified leads at an average CPL of $13.87, helping us fill local broker roles.
I also worked on developing a partner system to nurture existing relationships and attract new partners. By combining cold outbound and content for acquisition with newsletters and automations for retention, we grew our referral program into DENVO’s top lead engine.
I also worked on developing a partner system to nurture existing relationships and attract new partners. By combining cold outbound and content for acquisition with newsletters and automations for retention, we grew our referral program into DENVO’s top lead engine.
While I worked on multiple initiatives at DENVO, our partner and hiring programs had the biggest impact:
Results:
Referral growth: Partner program became the #1 lead source, contributing over 75% of mortgage leads.
Talent acquisition: New brokers were brought in through Meta and LinkedIn campaigns, generating dozens of qualified leads.
Business impact: Supported $100M+ in mortgage closings and grew DENVO’s national ranking (11th in Canada).
While I worked on multiple initiatives at DENVO, our partner and hiring programs had the biggest impact:
Results:
Referral growth: Partner program became the #1 lead source, contributing over 75% of mortgage leads.
Talent acquisition: New brokers were brought in through Meta and LinkedIn campaigns, generating dozens of qualified leads.
Business impact: Supported $100M+ in mortgage closings and grew DENVO’s national ranking (11th in Canada).
