RealHumans - Bridging Product & Marketing
RealHumans - Bridging Product & Marketing
RealHumans is a tech startup that verifies humans online to combat AI content and bots. Users verify each other through video and earn badges, with plans to integrate the system on platforms like META and marketplaces. I’m now bridging the gap between their product and marketing teams, implementing new features, and leading user acquisition efforts.
RealHumans is a tech startup that verifies humans online to combat AI content and bots. Users verify each other through video and earn badges, with plans to integrate the system on platforms like META and marketplaces. I’m now bridging the gap between their product and marketing teams, implementing new features, and leading user acquisition efforts.
Category
Category
Product Marketing
Product Marketing
Services
Services
GTM & Development
GTM & Development
Client
Client
RealHumans
RealHumans
Year
Year
2026
2026
Early on, I worked with the founders to define our target audience, focusing on three groups:
Early adopters – people who believe in the movement and want to support it.
Professionals – salespeople and freelancers who want to prove their authenticity online.
Platforms – marketplaces like eBay or Facebook, where verification helps prevent fraud.
With these audiences in mind, we defined clear messaging: RealHumans helps users prove they’re real, build trust online, and protect communities from bots and fraud. This messaging serves as the foundation for all marketing and product initiatives.
Early on, I worked with the founders to define our target audience, focusing on three groups:
Early adopters – people who believe in the movement and want to support it.
Professionals – salespeople and freelancers who want to prove their authenticity online.
Platforms – marketplaces like eBay or Facebook, where verification helps prevent fraud.
With these audiences in mind, we defined clear messaging: RealHumans helps users prove they’re real, build trust online, and protect communities from bots and fraud. This messaging serves as the foundation for all marketing and product initiatives.
With our audience and messaging defined, I’ve been shaping RealHumans’ go-to-market approach. I’m mapping how each user segment interacts with the platform, identifying friction points in verification, and designing strategies to maximize adoption.
For early adopters, we’re testing gamified incentives (Ex: Add 25 people for a badge) and referral loops to drive growth. For professionals, we’re highlighting the value of credibility in networks and transactions. And for platforms, we’re positioning RealHumans as a fraud-prevention solution.
With our audience and messaging defined, I’ve been shaping RealHumans’ go-to-market approach. I’m mapping how each user segment interacts with the platform, identifying friction points in verification, and designing strategies to maximize adoption.
For early adopters, we’re testing gamified incentives (Ex: Add 25 people for a badge) and referral loops to drive growth. For professionals, we’re highlighting the value of credibility in networks and transactions. And for platforms, we’re positioning RealHumans as a fraud-prevention solution.
Right now, I’m focused on getting things moving by testing and improving the product. The video higher up is a map of our users in the United States!
I’m designing different verification flows, running user tests to see what works best, and then working with the product team to put the winning versions in place. At the same time, we're creating marketing collateral to show people why RealHumans matters.
These early steps are setting us up for growth, helping users trust the platform, and preparing for a bigger rollout.
Right now, I’m focused on getting things moving by testing and improving the product. The video higher up is a map of our users in the United States!
I’m designing different verification flows, running user tests to see what works best, and then working with the product team to put the winning versions in place. At the same time, we're creating marketing collateral to show people why RealHumans matters.
These early steps are setting us up for growth, helping users trust the platform, and preparing for a bigger rollout.
